How very high-low. Jonathan Safran Foer, author of Extremely Loud and Incredibly Close, was in Chipotle one day and he was quite miffed that he had nothing to read while he munch on his burrito. “I really just wanted to die with frustration,” he told Vanity Fair.
The author was so riled that he emailed the Chipotle C.E.O. Steve Ells directly: “I bet a s—load of people go into your restaurants every day, and I bet some of them have very similar experiences, and even if they didn’t have that negative experience, they could have a positive experience if they had access to some kind of interesting text…Wouldn’t it be cool to just put some interesting stuff on it? Get really high-quality writers of different kinds, creating texts of different kinds that you just give to your customers as a service.”
Ells knew a good thing when he saw it, so he gave Foer the green light to select writers and edit their stories for Chipotle’s cups. Foer composed a short called “Two Minute Personality Test” and then asked Malcolm Gladwell, Toni Morrison, George Saunders, and Michael Lewis to contribute pieces. “I tried to put together a somewhat eclectic group, in terms of styles,” he said. “I wanted some that were essayistic, some fiction, some things that were funny, and somewhat thought provoking.”
Vanity Fair asked if he had any reservations about working with Chipotle, being that his nonfiction book Eating Animals was critical look at the American food industry and our culture’s gluttonous obsession with eating. He said that Chipotle wasn’t one of the fast food villains, but “that’s not really why I did this. I mean, I wouldn’t have done it if it was for another company like a McDonald’s, but what interested me is 800,000 Americans of extremely diverse backgrounds having access to good writing. A lot of those people don’t have access to libraries, or bookstores. Something felt very democratic and good about this.””
There are so many gross things about this my head exploded.
To begin with Chipotle was owned by McDonald’s? They were a local chain until they were bought by McDonald’s in 1998 and then divested in 2006. I’m just saying, more than a little ironic that he speaks of McDonald’s so disdainfully here when McDonald’s investment is what allowed Chipotle to gain national franchise success.
Many Americans don’t have access to libraries or bookstores so I decided to write stuff on cups? For a small (lol) fee. You’re welcome poors.
He just wanted to “die of frustration” because he didn’t have anything to read while eating his burrito.
"something felt very democratic and good about this." Oh! Was it the money? Guys? (whispers) I think it was the money.
Here are some choice quotes from today’s Thursday Styles Section profile of convicted murderer Michael Alig, in no particular order:
Mr. Alig has been keeping the outside world abreast of his life via Twitter, under the handle @Alig_Aligula.
“I look just ADORABLE in my mess-hall…
"Victor P. Corona, a sociology professor at the Fashion Institute of Technology"
"In the future, rich white people will literally make Hitler look like Mr. Hooper from Sesame Street."
Now That’s What I Call Liking!
Spotify’s “Rock of the World” playlist features both 30 Seconds to Mars and Scott Stapp.
Cool, let me know.
I can see: The Cure, Wu-Tang, Hot Snakes, Cheap Trick, Afghan Whigs, Slayer, Descendants, Mastodon, Clutch, Naked Raygun, Superchunk, Mudhoney, Failure, all in one place?
“He really wanted me to be part of that bike culture, and I tried my best,” she says. She had two bikes (he owned seven or eight), and they shared a tandem. “We had a lot of great rides together — to Red Hook, up the West Side boardwalk, up along Kent to Greenpoint.” But then there were the not-so-great ones, like the time they rode out to Fort Tilden from Williamsburg, where they had found an apartment together. “A lot of people do it,” she says. “But Justin got lost, and we were literally biking on the highway. I’m an okay biker, but I was really scared. We got to Fort Tilden, and I was shaking.” An afternoon spent at the beach calmed her nerves, but when it came time to head home that evening, they ended up calling his mom, who came and picked up Adrienne and her bike. Justin rode back by himself. “Justin would have never ridden in a car with me,” she says. “That would have never been an option.”
Soon they were leaving dinners and parties separately because she didn’t like biking at night after she’d been drinking. “It didn’t feel like we were a team,” she says.”
We interviewed for this article. Since Carolyn is definitely in a “not-biking” stage that could last indefinitely, and since I’m… one of the most serious cyclists of anyone I know… we sorta qualify as oil and water on this issue. But apparently since we’re still married happily and not at all looking to quit on it, we didn’t quite qualify. Also, I am not a bike hipster nor really a hipster in general, and neither is Carolyn, so we just don’t belong in a trend piece in this century. But we really think you should know… not being two assholes IS a trend after all!(via brianvan)
Have you tried biking in New York?
This is the best Thai restaurant you’ll find in central LA. A lot of people are complaining that this is “white people” Thai food. Seriously? What is wrong with white people?
Perhaps I should spend a portion of this review discussing the socioeconomic and macro-cultural changes brought on by…
"What Is Wrong With White People? A Yelp Review"